Want to target those same searchers who spend less than 2 minutes on websites like Google, Bing, and Yahoo?
Buying Intent Matters To Many Advertisers
But developing new ways to find those who are active shoppers or researchers can be challenging in a competitive marketplace. Google Adwords for years has provided the best means to serve Ads to people actively searches for a product, service, or anything an advertiser wants to convey. Choose your keywords, develop your Ads, bid on those keywords, and hit go. But those same shoppers only spend a maximum of 1 minute on Google or Bing.
We offer full visibility and control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results. And layering our search retargeting gives you the chance to reach those same people searching on Google Adwords or Bing Ads, but at a lower cost per click.
Search Retargeting allows you to speak to those same searchers, everywhere they go around the web.
Benefits Of Search Retargeting
“85% Of Mobile Digital Display Ads In The US Will Be Programmatic By 2019.”
Our search retargeting technology will allow advertisers to target shoppers and researchers based on specific keywords those individuals searched for via Bing, Yahoo, and other 3rd party search engines. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.
Programmatic Display Campaign Development
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Search Retargeting Reporting
For any search retargeting campaigns we run, we can track and measure the effectiveness of those campaigns at the keyword level including impressions, click through rates, cost per action, and much more.
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.