Pipelinebuildrz

keyword contextual targeting

Whether it’s the need to expand your digital media kit or market to event attendees at a or event, our team can micro target people that attend those events.

What Better Way To Engage With People That Are Consuming Content Relevant To Your Product Or Service Offering?

With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.

Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers. This is the perfect way to ensure your ads are being served to your target audience.

“Only 22% Of Businesses Say They’re Using Hyperlocal Targeting To Its Full Potential.” Why Aren’t You?

With our additional layering option of targeting keywords within those categories, you can even target content that has keywords you specify in your advertising campaigns, not just categories. This allows for an even more targeted campaign regardless of it being for brand awareness or direct response purposes.

Our Advantages

Programmatic Display Campaign Development

Digital Analysis

Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.

Creative Development

It's time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.

Programmatic Development

It's time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.

Analytics

We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.

Optimizations

Whether it's changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.

Domain Level Reporting

How do you know which domains your ads are appearing on are translating into sales or are relevant? Our analytics platform can report on those particular metrics most critical to our future optimizations.

If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.

Ultimate Geofencing Strategy Guide

Download our free guide on the top questions you should ask any geofencing marketing company.